In this episode of Beyond the Balance Sheet, Aaron Carreno and Nathan Plumb sit down with Madison radio personality and operations manager Jonathan Suttin to explore a career spanning nearly three decades in an industry that has changed dramatically.
Jonathan shares the story of how a childhood fascination with Chicago radio led him to a career behind the microphone, including early jobs, low-paying beginnings, moves across the country, and ultimately 27 years at Madison's 105.5 Triple M. He talks about the transition from morning-show personality to programming and operations leadership—and why continually learning and adapting became essential to staying relevant.
The conversation also explores the changing media landscape, the enduring power of radio and audio, and the differences between live radio and podcasting. Jonathan explains the importance of connecting with an audience on a personal level, communicating with "one person" rather than a crowd, and using authenticity and personality to build lasting relationships.
The discussion takes an unexpected turn toward personal finance as Jonathan and Nathan talk about preparing for uncertainty, building an emergency fund, managing debt, saving for retirement, and the importance of simply getting started. The lessons extend beyond radio: whether you're navigating a career, a business, or your financial future, adaptability and preparation can make all the difference.
Jonathan also reflects on his years as a fixture in the Madison community and what he hopes people will remember about him—not simply as a radio personality, but as someone who made their mornings a little better.
It's a candid conversation about career longevity, embracing change, financial preparedness, and the impact one person can have on a community.
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Show Notes